Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems, this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors.
Thinking of buying afranchise, creating your own franchise or franchising a product moreeffectively? Packed with real-life case studies and key insights from theowners and operators of successful franchise systems (including Domino’s Pizza,Costa, SSP, Spar, TGIs, Dunkin’ Donuts, SSP, Häagen Dazs, Café2U, Snappy Snaps,Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc),this book is THE essential contemporary guide for aspiring franchisees orambitious franchisors. Drawing upon the extensive academic and operationalexperience of the authors – Chris Edger is a multiple author on service-basedoperational excellence and Andrew Emmerson has led the growth of some of themost successful international franchise systems in recent times – this bookprovides comprehensive advice on how franchisors and franchisees can avoidpotential elephant traps and lays out the key success factors that enable bothparties to win. Written in an informative, accessible style without abandoningany of its empirical rigour, this book is essential reading for ‘newbie’franchisees and franchisors or for anybody working in franchising who wishes todrive outstanding performance.
Professor Chris Edger PhD is a shortlisted multiple author on retail and service leadership. The founder of the Academy of Multi-Unit Leadership and described as the UK’s ‘leading expert on multi-site retail leadership' – Chris has appeared on/written for media outlets such as C4 News, ITV, BBC News Online, Propelinfo, Telegraph, Daily Mail, Guardian etc. Previously Chris had a successful career in industry, incorporating many senior positions in UK and internationally owned multi-site service firms. Andrew Emmerson is the owner of the Emmerson Development Company which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino’s Pizza, having previously held senior executive positions leading/developing/rolling-out Millie’s Cookies (UK), Upper Crust (Europe) and Dunkin’ Donuts (US). Andrew is currently non-executive chairman of the Snappy Snaps chain, a non-executive at Hotcha and The Victorian Chop House Company and co-owns three Dunkin’ Donuts franchises in the US. Andrew holds an LLB Hons (University of Liverpool).
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