We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (36,800 followers), Instagram (36,500 followers), and Pinterest (6760 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, Parka Blogs, and OnAnimation, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (601,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.
This exquisitely presented hardback art book showcases the finest works and helpful thoughts of popular Finnish artist, Heikala.
Heikala's artwork combines traditional watercolour painting and inks with a fresh, enchanting approach - fans love her charming characters and scenes that are largely influenced by Finnish and Japanese cultures. This visually appealing and coffee-table worthy, hardback art book not only includes Heikala's sketches, works in progress and beautifully presented paintings that her fans will be familiar with, it also includes:
And how she has built a successful career as an artist.
Heikala is a popular freelance illustrator and designer from Finland who has a degree in Graphic Design from the Lahti Institute of Design. She enjoys working on product and packaging designs, but it is her traditional work with inks and watercolours, creating art that is often influenced by Finnish and Japanese cultures, along with the in-depth sharing of her processes, that has amassed Heikala a large and growing following on social media.
Heikala's artwork combines traditional watercolour painting and inks with a fresh, enchanting approach -- fans love her charming characters and scenes that are largely influenced by Finnish and Japanese cultures. This visually appealing and coffee-table worthy, hardback art book not only includes Heikala's sketches, works in progress and beautifully presented paintings that her fans will be familiar with, it also includes: Never-before-seen images from along Heikala's creative journey All new in-depth tutorials Thought processes and advice on watercolour painting Detailed how-to product design guidea And how she has built a successful career as an artist.
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