Inspiring peanut butter recipes plus everything you might want to know about your favourite spread and the characters behind the much-loved Pic's brand.
Recipes and more from Pic's Peanut Butter. As well as giving a fabulous range of tasty peanut butter recipes, both sweet and savoury, this book tells stories about how the brand got started. From the early days, when Bruce 'Pic' Picot made his own peanut butter in an adapted concrete mixer and sold it at a local market, to the opening of Pic's Peanut Butter World in Stoke, near Nelson, there are many hilarious tales to be told. Read the story of Fido, Pic's seeing-eye dog; find out how to make your own peanut butter or even how to grow your own peanuts - and see if you can answer the questions in the Pic's quiz! There are more than 60 enticing recipes that will have peanut butter lovers drooling as they flick through the pages, and many of them have a very healthy aspect, as they have been provided by cooks from New Zealand, Australia and the UK who love to make healthy food, and love Pic's Peanut Butter. From a simple banana and peanut butter smoothie bowl, to outrageous peanut butter sandwich combinations, to risottos, stir-fries and curries. When it comes to sweet dishes, let your imagination run wild and it will probably be there. Don't open this book when you are hungry!
Pic's is the market leading peanut butter in New Zealand, ranks as the most engaging FMCG brand on Instagram in New Zealand and has just topped New Zealand's Brand Reputation Index. They also proudly export to Australia (Woolworths & Coles), the UK (Tesco) and China (TMall). The Pic's family is over 100,000 'Picsters' strong on social media.
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