Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are "for."
Management and organisation studies have long argued for the need to reform corporate practices in the interest of social benefit, but their claims are usually dismissed as irrelevant when the targets are managers, workers or the capitalist system.
This innovative book offers a bold new theory of the firm as an alternative means of understanding authority and capitalism. Leading scholar Timothy Kuhn asks what
if corporations can be viewed as entities with defined beliefs and goals, as agents capable of fostering positive societal change.
As more and more, people want businesses to do good for society and the environment, not just make money, this book redefines what corporations are for and what they can be.
"Going far beyond the organization as an entity model, Kuhn explores the complicated realities of socially mediated communication as manipulated by corporations to create a radically new understanding of what corporations want. Kuhn's book keeps readers engaged with its examples grounded in specific organizations." CHOICE
"Kuhn does not merely critique unjustified inequities created by capitalism but gives us intriguing ways to go beyond the status quo to generate productive alternatives." Organization
Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.
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