′Alan Bryman has expanded on his well-known work on Disney and Disneyization to create a fascinating, highly readable book... This is an important book about a significant social process. And, it manages to be fun, as well!′ - George Ritzer, author of McDonalidization and Professor of Sociology, University of Maryland
The Disneyization of Society is an agenda-setting new work in the sociology of culture and modern society. It argues that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks. This process of convergence is revealed in: the growing influence of themed environments in settings like restaurants, shops, hotels, tourism and zoos; the growing trend towards social environments that are driven by combinations of forms of consumption: shopping, eating out, gambling, visiting the cinema, watching sports; the growth in cachet awarded to brands based on licensed merchandise; and the increased prominence of work that is a performance in which the employees have to display certain emotions and generally convey impressions as though working in a theatrical event. This insightful book demonstrates the importance of control and surveillance in consumer culture. Of interest to a wide variety of students studying in business, sociology, cultural studies, media studies and leisure studies curses this will also be of interest to anybody interested in understanding the intricacies of modern society.
“"Keywords are politainment, edutainment, sportainment, evangelitainment, digitainment, branded entertainment, militainment, and so on!”
It is in this context that the book of Alan Bryman is to be read. It is part of an overall analysis of contemporary global phenomena and a useful, intelligent, informative contribution tot he study of modern society and its future development."
—COMMUNICATION RESEARCH TRENDS -- Louis Bosshart
Alan Bryman is Professor of Organizational and Social Research, School of Management, University of Leicester, UK.
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