Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
"Dr. Harpreet Singh " did his B.E. from Punjabi University, Patiala, in 1994 and M.E. from GND Engineering College, Ludhiana in 1999 and Ph. D from Indian Institute of Technology Roorkee, in 2005. Presently he is Dean (R&D) & Assistant Professor, B.B.S.B. Engineering College, Fatehgarh Sahib, Punjab.
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