Stroud's Ice Cream Shop has been a vital part of Howell, Texas, for over forty years. But in 2016, Ted Stroud faces several challenges to keep the family business running, not least the competing gelato food truck that threatens to lure away a sizeable chunk of his customers. Through the severe heatwave that weighs down on Howell during the summer months, the rivals' small-town battles escalate. The Great Ice Cream War of Summer 2016 is about not only the campaign Ted wages against his competition but the unwinnable war against constant change and the passage of time.
John A. Brock lives and writes in Lubbock, Texas. Connect with him on Instagram at @jabrockwrites or by email at
"Big things often spring from small places, and Brock's modest novella explores some mighty big issues.... The Great Ice Cream War of Summer 2016 is a thoughtful, allegorical narrative with two scoops of heart and a happy ending that too many small Texas towns and their residents rarely find themselves on the receiving end of."
- E. R. Bills, author of Texas Obscurities: Stories of the Peculiar, Exceptional & Nefarious
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