Business and Humanities: Discovering the Human Side of Business in the Age of Globalization draws a clear connection between humanities and successful business practice by helping students explore the essence of human thinking and patterns of behavior. Students learn various theories to expand their understanding of how people work and how markets are driven in an increasingly technology-driven and globalized business world.
The text emphasizes the competitive advantage of being able to analyze a variety of business-related situations from a humanities perspective. It highlights the ways in which a working knowledge of the humanities can support business scholarship and successful business practice. Each unit within the text addresses the intersection of business and a particular school of the humanities: culture, psychology and self-identity, history and philosophy, visual arts, sociology and anthropology, and globalization.
The second edition features new readings and fresh coverage on the topics of COVID-19 and the future of conflict and cooperation, flexible ethics, the Black working class in America, feminism at work, the role of culture in global business, and sustainability.
Unique and innovative in approach, Business and Humanities is an ideal resource for business courses at all academic levels.
Kristina Gibby-Wachter, Ph.D. is a professor in the David Eccles School of Business at the University of Utah and CEO and founder of Cross-Culture Connections. She specializes in cultural foundations, humanities in business, cross-cultural competency, and has extensive experience in curriculum design, corporate leadership, and business communications consultation.
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