The Brand New Leader by Melva Robertson, Paperback, 9798823345910 | Buy online at Moby the Great

The Brand New Leader

Recognizing the Impact of Your Leadership Brand

Author: Melva Robertson  

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PRODUCT INFORMATION

Description

This textbook explores the powerful connection between personal identity and leadership effectiveness. Rooted in research and real-world application, this book emphasizes how effective leadership styles stem from a leader's unique strengths, values, experiences, and sense of purpose.

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About the Author

Dr. Melva Robertson is an assistant professor of management at Clayton State University's College of Business. An ICF and Clifton Strengths certified coach, speaker, and scholar, she is frequently featured in media outlets for her insights on leadership, employee engagement, and organizational behavior. She holds a doctorate in strategic leadership, a master's in professional writing, and a bachelor's in mass communication.

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Product Details

Publisher
Cognella, Inc
Published
29th July 2025
Format
Paperback
Pages
164
ISBN
9798823345910

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