Describes the four different types of doublespeak (euphemism, jargon, gobbledygook, and inflated language).
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak-euphemism, jargon, gobbledygook or "bureaucratese," and inflated language-showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought."
Denise Gess, author of two critically acclaimed novels, is the visiting assistant professor of fiction writing at the University of North Carolina, Wilmington.
William Lutz is a professor of English at Rutgers University and the author of fifteen books, including the bestseller "Doublespeak," They live in Philadelphia.
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak--euphemism, jargon, gobbledygook or "bureaucratese," and inflated language--showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought."
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